Lauren Oliver and Lexa Hillyer are the co-founders of Paper Lantern Lit, a boutique YA book studio they call a "literary incubator."
Let me see if I've got the concept of literary incubation right? You guys are the "architects," so you come up with YA concepts you think will do well, then match the concepts with writers; the writers finish a manuscript, you sell the manuscript to a publishing house, the writers get a cut. This is a similar model to book packagers like Alloy (Gossip Girl, etc): what are the differences?
LH: We really admire Alloy’s model and yes, there are definitely some similarities in [...]