So here's Eric Bogle's lovely, depressing folk song about Gallipoli. June Tabor's version is possibly even better.
Superette, a store in Auckland, New Zealand, came up with an interesting way to spread the word about a sale they were having on shorts. Here's how their ad agency describes the campaign:
"We put indented plates on bus stop, mall, and park benches, so that when people sat down, the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created, with thousands of imprints being created and lasting up to an hour."
Whoa. On the one hand this tactic is very insidious, but on the other hand it's so clever! I am like Natalie [...]
If you don't want to wait until you've lived with your dog for years before you two start looking like alike, the easiest thing to do is adopt a dog who already looks like you. Luckily, there is a new site that can help you find a dog that goes with your face. It uses your picture to match you to a dog in need of adoption that resembles you. (Right now it's only for dogs in New Zealand — though I'm sure it won't be long before this idea is imported to a city near you.) I didn't do it myself because I was too afraid I would fall [...]
"Look at cultures like Germany where a lager in the right circumstances is part of the culture, or Italy where the grappa is used as a morning pick-me-up. Cultures around the world consume alcohol in the right way, and that includes breakfast." A cherry-flavored wheat lager from New Zealand's Moa brewery is being marketed as a "breakfast beer" and thus causing a stir akin to Taco Bell's "fourthmeal." Some pros and cons:
Con: "It's a completely irresponsible stunt from a health and addiction perspective, because it is normalizing pathological behavior." —The director of New Zealand's National Addiction Centre.
Pro: "Some breakfast beers are taste enhancers … it [...]