When we left off, Gloria Swanson’s career was effectively over. She seemed a relic, a beautiful curio. I cannot imagine how much this must have pissed her off, but Swanson, for all of her conspicuous extravagance, was also a pragmatist — her career may have been in decline, but she still had three children and a fourth husband of dubious worth to consider.
So she did what any faded star should: She moved to New York and got in the patent business. But she did it in a roundabout sort of way, starting a company, punnily called “Multiprizes,” which, starting in 1938, made a mission of rescuing Jewish smarty-pantses [...]