"It's full of paper here," said Matteo Bormetti, speaking of the layers of flyers and posters covering every vertical surface around the Austin Convention Center during South by Southwest. Bormetti and his business partner Matteo Sarzana were in town from Milan to promote their mobile site, nipple.io, which is designed to track and quantify users’ sexual experiences. "We have to do something special, something strange, to take the attention of the people."
For Nipple, that something special is large, bright pink posters. One shows a Fitbit-wearing penis and says, "You quantify everything, start quantifying your sex!" On another is a vulva with a beer bottle pointing toward it. It reads, [...]