Posts Tagged: drynuary has ended

Your Next Billion Dollars

Several years ago, a friend of mine was at a charity event for which Sidney Frank was the guest of honor. Frank, made fabulously wealthy as an alcohol baron, related the tale of his greatest personal triumph: Jägermeister.

Prior to Frank's efforts (including vigorously encouraging partnerships with metal bands), Jägermeister was an extremely obscure and vile concoction, drunk almost exclusively by middle-aged and elderly German and Austrian men out of the misapprehension that it would help their digestion, and commonly referred to as "liver glue."