Over the past few years, an aesthetic we like to call "snackwave" has trickled up from Tumblr dashboards. Now a part of mainstream culture, snackwave is everywhere: it's printed on American Apparel clothes and seen in Katy Perry music videos. It's the antithesis to kale-ridden health food culture and the rise of Pinterest-worthy twee cupcake recipes. It’s the wording in your Instagram handle, a playful cheeseburger selfie, Jennifer Lawrence announcing on the red carpet that she’s hungry for a pizza. In snackwave world, everyone is Claudia Kishi, and your junk food drawer is also your blog.
What we’ve written here is merely a guide to [...]