Big brands, meanwhile, continue to tinker with their cans. Bud Light will pilot test one this summer with a vent under the tab to reduce "glug." Likewise, Coors Light recently announced a can with a double-vented wide mouth. This follows Miller Lite's "punch top" cans, introduced last year with a second hole to be opened with objects such as a house key or golf tee.
Over the weekend I drank from a beer can that was pinched in the middle, like it was wearing a corset, for no functional reason. The beer was actually .7 ounces smaller than a normal beer. Here, AdAge reports on increasingly "sophisticated" beer cans, [...]