Posts Tagged: arbitrary caps
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The TMZ Style Guide

1. HEADLINES: Font size in headlines should be completely arbitrary. Sometimes the name is emphasized (JAY Z) sometimes the event is emphasized (SUFFERS SEIZURE AT REHAB) sometimes a random phrase (MERCIFUL JUDGE) is emphasized. Whatever is emphasized is not as important as the fact that something is emphasized.

2. PUNCTUATION: Whenever possible, ellipses should be used instead of periods and commas. Two dashes (–) can be used in exactly the same way an ellipse might be used. Both an ellipse and a dash can be used in the same sentence, like here: "In the photo … Willow Smith is in bed — fully clothed and on top of the covers — and an actor [...]