…is anyone ready for measurements like 1-30, 7-36 and 9-42?
Those are just three of 55 new sizes that a major American manufacturer has devised to address a lament as old as the bra itself: many don’t fit.
The undergarment industry, eager to sell its wares, has seized on the complaint, offering an ever-growing assortment of sizes and shapes — often at ever-growing prices — to entice women to buy that next bra.
-"A New Step in Wrestling With the Bra," The New York Times, May 30, 2013.
Previously: Yogurt-Ghost Fairy Tales