"We of course make records — they are fundamental to what we do. ... But we wanted to create a brand so that our fans have a greater experience ... in fact, we are soon going to be selling our own beer. I’m not even joking."
—In case you missed it: after a year in which female beer aficionados have been disproportionately catered to, men are at last being re-recognized, with an India Pale Ale brought to them by the all-male group Hanson.* Guess what it's called?
c. Plant a Seed, Plant a Lager, Plant a Rose
(*NB: Hanson is a charming group of talented young men, and their beer will likely be delicious. They are not actually marketing it at men specifically, because everyone can and will love it; it's a secret everyone knows.)