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The Girl Beer, Part Three: Chick Beer

At first Chick Beer seems a little hokey — it’s a burpless light beer, for ladies — but then you realize it comes in a cardboard carrier that’s indistinguishable from a purse, and that the bottles are wearing dresses, so if you glued googly eyes on them you’d have drinkable dolls on the go. The Village Voice interviews the dolls’ inventor.

See also: Carlsberg’s ladybeer and┬áMolson Coors’s ladybeer.

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