You Look Like You’ve Seen a Ghost!
LOHAS was crazy enough, but now Ben Schott is bringing us a new, more logical yet infinitely crueler acronym. Are you sure you’re ready for this? OK. It’s GHOSTS, and it stands for “Gray Haired Over Stressed Twenty Somethings.” It was coined by haircare company John Frieda to describe the growing number of young people who are going gray. It’s pretty on the nose, in a way that makes my head hurt a little bit, but isn’t it also going to cause a lot of confusion? You’ll be at some party in Bushwick, and someone will say “Oh God, here comes that GHOST again.” And you’ll have to decide in that moment whether the waify girl with the sunken eyes and the unflattering vest and the gray hair who’s stumbling toward you is an over-stressed twenty-something or whether she is an actual, you know, spirit who haunts the shitty apartment you’re standing in. And probably that instant of stress will bring on a gray hair and before you know it you’ll be a goddamn GHOST yourself.