This is part of Make Up For Ever's new ad campaign for its HD Invisible Cover Foundation: an unretouched photo of a conveniently young and lovely blonde taking a picture of herself in a bar (here's a hi-res version). The small print reading, of course, "Make Up For Ever's first campaign with no retouching — certified by a notary public." (Emphasis mine.)
They've also created a dizzying no-retouching website to fall into, and a brief no-retouching video (below).
Where on the no-retouching campaign did the no-retouching campaign retouch you, etc.?