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Friday, January 14, 2011

7

The Duane Reade With the Bar in It

In order to charm the neighborhood of Williamsburg, Brooklyn, the ubiquitous drugstore chain Duane Reade knew it had to do something special, and next to selling vegetable starter kits and composting worms, beer is probably one of the most on-point things they could offer, and so they are. While taking over all vacant and/or lagging commercial corners of the New York metropolitan area, the company is also "trying to find what works in our community," a representative told the Times, and Williamsburg "was an area that was devoid of opportunities for beer." Um! In drugstores, maybe.

Duane Reade is actually owned by Walgreens now, and over the past year or so you may have noticed how big and bright and we-have-everything-y the stores have become. They feel like supermarkets, only slightly less daunting, due to their slightly lower ceilings. They still feel very, "Oh god, where the hell are the feminine products/paper towels/celebrity magazines/chocolate-covered almonds? Please say they're not downstairs. Of course they are." (Also, this post about Duane Reade by one our blog-brothers.) But now, in one store at least, you can add, "Where is the pub again?" to your confused shopping experience. At the store, you can fill up growlers with the beer of your choice, and brewery reps are even on hand to provide tastings. How Portland (either one) of it!

7 Comments / Post A Comment

EleanorRigby

Let me know when they set up an old timey pharmacy with cocaine for draughts and heroin for sweating sickness.

(But seriously, I read this this morning and thought "Is Duane Reade inceptioning me?")

Argyle

OMG, am loving the use of inception as a verb. Genius.

Liz Colville

Yes! Although I'm impressed because I was expecting like a Bud Light-branded NYC subway train installed inside a drugstore.

EleanorRigby

That's for Murray Hill DR's.

nzle

I can't hate this -- the lady taking photos for the NYT at that Duane Reade on Saturday was just so nice and excited that I was buying beer for my birthday party. And the employees get so excited when they get to fill or ring up growlers!

Tom Blunt

I don't see why they'd bother, you already can't walk 5 feet down Bedford Ave. without passing a place that sells beer, or stepping in puddles of puked-up beer. They might as well sell Pad Thai while they're at it.

kariface

This Duane Reade is horrifying. From the "things we love about brooklyn!" list on the escalators to the suburban Wal-Mart style grocery section - everything about it gives me the douchechills.

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