I'm honored to be able to use our "New Study Reveals" tag on something to do with underwear: a telephone survey of 1,008 women over the age of 18 shows that for quite a few of them, their day may be ruined by "ugly" or "ill-fitting" underwear. The magazine ShopSmart, from the same publisher as Consumer Reports, conducted the study, and also found that the average woman owns 21 pairs of undies. Plus:
Almost half of women (47%) say they feel sexier and more confident wearing a nice or special pair of panties.
Personally, the fact that they aren't ripped, stretched, or too small makes them both "nice" and "special" in my eyes. The study also found that:
10% of women own 35 or more pairs.
I want to be like them! For free. I want to be sponsored by an underwear company. Yet never have to show up anywhere in it.
56% of women fold their panties; 27% just toss them in the drawer.
At some point I became a tosser (American definition of word)!
And then the stat from whence our headline comes:
27% say their mood is affected by wearing an ill-fitting or unattractive pair of undies.
Again, for me, "unattractive" is really inextricably tied to fit. A pair could have a pattern that combines Snoopy, Hello Kitty, Beauty and the Beast and the Joe Boxer smiley faces, but as long as it's comfortable, no problem. And I do not care what Dude thinks. I just do not care! Do you care? Let's conduct our very own, very public 1,008-person survey in the comments.